Field-tested SEO for B2B software teams: how pages rank, how AI answer engines pick their sources, and what to fix first. New posts every Tuesday and Thursday.
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Technical SEO Sitemap.xml and RSS for AI Crawlers: What Mueller Said and What a SaaS Site Should Do Google's John Mueller says AI training crawlers usually have no way to submit a sitemap. Here is how to make a SaaS site easy for them to find, and how to check your logs. Grant Whitaker 8 min 
Content Strategy How to Write a URL Slug Policy for a SaaS Blog Using Google's Updated URL Guidance Google refreshed its crawlable URL structure guidance on October 23, 2026. Here is a one-page slug policy your writers and editors can follow, with rules for hyphens, case, words and changes. Molly Ashcroft 7 min 
Content Strategy How to Add Statistics and Expert Quotes to SaaS Articles: What a 350,000-Article Study Found A Camino5 study of 10,382 B2B SaaS keywords found that articles cited by AI averaged 4.2 statistics and 1.6 expert quotes. Here is how to build both into your briefs without faking either. Molly Ashcroft 7 min 
Measurement How to Measure SaaS Video and Social Content With Search Console Platform Properties Google now reports how YouTube, X, Instagram and TikTok accounts perform in Search. Here is how a B2B SaaS team can set it up and read the numbers without fooling itself. Owen Mercer 7 min 
Technical SEO How to Prevent User-Generated Spam on a SaaS Site After Google's October 2026 Guide Update Google updated its user-generated spam guide on October 26 with advice on blocking indexing of link-shared content. Here is how a SaaS team with a community, docs or shared pages can apply it. Grant Whitaker 7 min 
AI Search Google's Preferred Sources Button: Should a B2B SaaS Site Add It? Google lets readers pick preferred sources and gives sites an embeddable button. For a B2B SaaS blog, the value depends on whether you appear in Top Stories or AI answers at all. Owen Mercer 7 min 
Technical SEO How to Audit a SaaS Site for Chrome's New HTTP Warnings Chrome now asks users before loading an insecure HTTP page. Here is how a B2B software team finds the stray HTTP URLs on its domains, fixes them and keeps them from coming back. Grant Whitaker 7 min 
Content Strategy How to Update SaaS Comparison Pages as AI Overviews Cover Commercial Keywords A new Semrush study says AI Overviews now appear on 88% of tracked commercial keywords. Here is how a B2B software team should rework alternatives, versus, pricing and review pages. Molly Ashcroft 7 min 
AI Search What SISTRIX's 96,418-URL Study Means for SaaS Page Structure and AI Citations A new SISTRIX study compared cited and uncited pages from the same domains. Here is which structure tactics held up, which did nothing and what a B2B software team should change. Molly Ashcroft 7 min 
Measurement How to Verify Rank Tracker Data After Reports of Google Poisoning SERP Results Ahrefs says 5 to 20 percent of results served to SERP data tools are affected. Here is how a B2B SaaS team can check its rankings before reporting a drop or a win. Molly Ashcroft 6 min 
AI Search How to Track Gemini Referral Traffic in GA4 After Google Added UTM Tags Gemini links now carry undocumented UTM tags, and GA4 sorts them by rules you can read. Here is how to test where your Gemini visits really land before you report them. Owen Mercer 7 min 
Technical SEO Which Image Formats Should a SaaS Site Use? What Google Says About JPEG XL Google Images and Discover do not support JPEG XL yet. Here is a practical format plan for product screenshots, icons and blog photos on a B2B software site. Grant Whitaker 7 min New here? Pick a reading track: a short, hand-picked path through one part of search, from first audit to AI citations.
Google's John Mueller says AI training crawlers usually have no way to submit a sitemap. Here is how to make a SaaS site easy for them to find, and how to check your logs.
Read it →Google's October 2026 documentation update spells out how Retry-After works with 503 and 429 responses. Here is the safe way to slow Googlebot without losing pages.
Read it →Google refreshed its crawlable URL structure guidance on October 23, 2026. Here is a one-page slug policy your writers and editors can follow, with rules for hyphens, case, words and changes.
Read it →Practitioners who run SEO for software companies. Follow the ones you like.
The week's best SEO and AI search posts, plus one thing to check in your own Search Console, every Thursday morning. Unsubscribe whenever.
